Archive for December, 2008

Your conscious has no conscious

What a weird concept conscious is, can you really explain it? or even trust it? I remember growing up having it described as this thing that keeps you in check when you are about to do something wrong, or the thing that triggers remorse after you actually do the something that is wrong.

If Wikipedia says it, then it must be true, right :) .

Consciousness may involve thoughts, sensations, perceptions, moods, emotions, dreams, and self-awareness It has been defined from a biological and causal perspective as the act of autonomously modulating attentional and computational effort, usually with the goal of obtaining, retaining, or maximizing specific parameters, such as food, a safe environment, family, or mates.

well then, your conscious is there to keep you, well, conscious, literately. Nothing else.

When in Rome, do What the Romans do, I know you heard that before. What does this mean really? Why would I do what the Romans do? I guess one can take the easy way out and say, all this is telling you is to be flexible and adapt to your environment. But what if the environment I find myself in is not that wholesome, what do i do? Do i do what the Romans do? would my conscious fire up on all cylinders?

Well we know that our conscious wont, turns out, conscious has a close cosine Sapience, and that is where its at.

Sapience is often defined as wisdom, or the ability of an organism or entity to act with appropriate judgment.

Aha, Sapience, who thought this thing existed. So then, Your Sapience has no Sapience, it can and will sell you out.

Imagine you find yourself in Vatican city,  do you check your Sapience at the door? Does it go on vacation? What happens to Sapience. I mean you are in a very holly place, agree with the pope or not, Christian or not, it does not matter. You respect the place for what it is and act accordingly and usually can turn off Sapience.  Unless of course something hits you in the head and think, what a lovely looking girl over there, oh boy I would love her number. Your sapience then springs into action and smites you. I mean what are you going to do, there is nothing unnatural about attraction, but not in Vatican city, something about that place requires you to elevate your game to a better plateau.Your judgment is in question, that’s what sapience dose, a judgment checker that has memory.

On the flip side, What happens in Vegas, stays in Vegas, an invitation to do bad, bad however is relative to what you are used, relative to what sapience remembers. if you never drink, you can have yourself a margarita in LV and that is enough badness. The question is, what is your Sapience doing before and after the act. Before you take your first sip, Sapience is revving up, desperately trying to talk you out of it. As you get closer and closer to the end of the glass, your sapience, is ready for a nap. Another one? hmmm, tempting, sapience is not resisting as much…. Now that you had your first drink, next time, the thrill is gone, you need a new plateau.  See sapience is about plateaus once you get to one, no going back. You need something else to get Sapience fired up. Because from that moment on, it has sold you out, your sapience has no sapience to go back and check on you, it kinda goes unconscious.

Even if you land in Las Vegas from a direct flight from Rome, Sapience will not help you, even if it was all nice and hovering on that highest plateau back in Vatican City 7 hours before. Sapience will only fire up, if you are ready to dare it.

Be careful when your conscious, your sapinece might be sleeping, and if you are in Rome, you should not always do what the Romans do, after all, they had 32,000 prostitutes in Rome alone back in 27 BC

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Burger King

I put myself through 2 college degrees doing some of the worst jobs ever, but I have to admit I have a soft spot for those companies where I worked. I also had my fair share of restaurant work, maybe that is why I have such a passion for food. Even thought my first 3 restaurant jobs where not exactly gourmet, I learned a lot from them. KFC was my first job, Burger King my second, Red Lobster my third.

At Burger King, you where proud working there,we where not McDonalds,. We where the charbroiled burger people, we had the Whopper, the better burger. Everyone knew the whopper, people came looking for the whopper, people came to BK, yes people came to BK. I remember the line ups, I remember the strict rules on whopper assembly, I remember getting training on how to flip the top bun over the meat. I remember the maximum 10 minutes holding period. I remember to cook the beef patty fresh. I was there. I understood the BK brand. I understood the experience we delivered time and time again.

I was happy when BK launched the “They took away the whooper” campaign, it was excellent, at least it positioned the whopper as an item of value that was to be missed if ever taken away, BK again was about something they are good at.

Unfortunately someone at BK decided to be cute, perhaps too cute and lost sight of what this company is about. BK has lost market share, and closed branches since their king with the giant plastic head came about on TV. Then came their very dumb “angry gram” designed to yell and scream at Canadians http://www.angrygram.ca/index.php How bazaar. If that is not enough, BK decided to launch the “Flame” (perfume that smells like the whopper) a gimmick designed to get people to talk about BK, perhaps someone buying it will give it as a Christmas (joke) gift. Is this what the BK brand is now, a joke? come on, what happened to the proud company I worked at?

I am no branding expert, I am no usability expert, I have a lot to learn and I hope to continue to learn, but I know one thing. The BK brand is broken and it starts with their website, go to http://www.bk.com where is the navigation menu? What is the main message? What is this company about? What do I do at this site? The main message is……….. Whopper virgins?

Virgins!!! how appropriate, perhaps a good way to describe those who buy that perfume for personal use, congratulations BK you found your demographic.

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Do you have a happy job?

Wouldn’t you know it, when i asked my tweeps for idea’s on what a happy job is, Santa was the number one answer. Must be the holidays.

The REAL Santa has sad job, I mean , Santa does not even really work, he has Elves and Mr Clause doing all the hard core work. What does Santa do then all year? Well, Santa is a really like the FBI for people under 12. He is always watching and if you are cleared, you get a special delivery. No one is really sure how the package gets there, no one ever sees him get in and out of the house, its mysteriously planted under the tree, usually camouflaged in paper to hide its identity. Minutes after the package is opened its destruction process starts and within hours it is guaranteed to be abandoned at some unknown location in the house. If you ask me, Santa does not have a happy job.

The fake Santa however has a happy job, the fake Santa gets all the perks, gets to chat up with the kids, gets all the praise and affection of kids all over. The fake Santa works only 3 weeks of the year,  even has his picture in every house hold, talk about being famous, when it comes to happy job, fake Santa is absolutely on.

A Nurse in the Maternity ward or a stand up comedian for example have happy jobs, and as some of my friends on twitter told me, being a mom is the happiest job of all, and how can I disagree, I cant imagine anything in the world more important, rewarding and happy than being a mom.

The reason I am writing this post is because i felt sorry for the 3 guys at my car dealership yesterday. My car had broken down, and I was there to pick up a replacement while mine was being fixed. It was just before the end of the day, I am sure these guys had been there all day.

And what do you get at the end of the day, well i will tell you what you get. You get PISSED off customers. Imagine, you had a hard day at work, finally you get to pick up your broken car, and you get there and the guy is going on about problems they found, corrosion, oh  you did not bring it here for the tune up at 2400o miles, instead you came in at 25000 miles and here you are now, with a misalignment, breaks, etc… oh oh, and the bill is $1100, Merry Christmas.

I stood there, and watched one pissed off customer after other, bitch at them, and they are just there reciting their lines, repeating warranty blah blah, repeating lines they learned when they got their training, making sure they avoid answering most comments and avoiding eye contact at all cost. I would like to think as naive as I am going to sound, I think these guys get the worst of it. They get it from the customer, they get it from the dealer, they actually take the fall for the dealer every time. They don’t make the car, they don’t drive the car, and they don’t service the car. All they do is deliver the message, and it just happens that angry tired customer felling ripped off at the end of a long hard day are going to shoot the messenger. I truly feel bad for them and think there is better ways at this.

For starters car dealers should have different checkout lines, the customers coming in to pick up a car from an oil change should have an express checkout where you just go and pay, this is the happy line, transaction done quick, customer is happy, service rep relaxed, no need to subject anyone to the complaining happening around. Staff can rotate, you get the happy line once every three days. Then you have your middle of the line checkout, these are the folks who came in for an oil change and leaving with a $600 break job. They are not happy but at least they are not pissed off. Yea, better safe than sorry, you really need to have new breaks especially with them kids in the car (who is going to argue with that), you get that shift on your second day of your routine. Then you have your problem checkout, you know there is no silver bullet there, I mean the transmission is gone, sugar coat that if you can, no way! You get that line on day 3, but if day 3 ends up being on a Monday, then you got a long week coming, but at least you know, its not personal, you know today is gonna be long, so better buckle up, shut up, and go for the ride.

Point is at least you get 2 happy days out of the 3, and that aint bad, why finish everyday on a bad note. Its a small change that make a big difference.

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Taking the fun out of Christmas

Ti’s the season, and finally a not so cold day outside, so I venture to hang some Christmas lights. I remember lighting up the Christmas tree when i was a kid, my mom would make cookies and we gather up, decorate and light up the tree. Great moments to remember.

What is it about these lights that put a smile on our face, there is some magic in them especially for kids. Well my kid does not see it that way. Thanks to the nonsense her enviro-nut case teacher pumped into her head. Daddy, if we light up the trees outside is that not bad for the environment?

You gotta be kidding, my kid and 10 others are bussed to school in a huge banana bus that can take at least 50 kids to school, the school refuses to down size the bus, and this nut case school teacher is screwing up Christmas to save the environment, double standard as usual. Please if you are an environmentalist, leave Christmas alone, God forbid we enjoy anything in life.

Believe me I care about the environment, I dont drive a big SUV, I dont have a 7000 square foot home like Mr Gore, I dont go out my way to pollute, and yes we recycle, but I also realize the environment suffers from a basic economic reality that works against it. The environment is a victim of “The tragedy of the commons” and that means that since no one own its, its in everyone ones interest to use it and in no ones interest to preserve it. Until the environment finds an owner, please let my kids enjoy Christmas…

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Is there a better way?

I have nothing against ATT, I really dont.

I am Canadian who travels to the USA quite a lot, enough for it to make sense for me to purchase an Air Card where I can surf the web in the US from where ever. The $60 I pay a month for the service is cheaper than what I would pay monthly in airports, hotels,  Starbucks etc…

When I went sign up for the AirCard, I had a heck of a time, first I am Canadian, 2nd I dont have credit history with ATT, and 3rd I dont have an Social Security Number. The SSN was really the main issue because ATT was willing to sell me whatever I wanted and sign me up in a contract if I was willing to pay $500 upfront (which i happily did, I understand). But boy it took almost 3 hours and many calls to head office to figure out how to bypass the system and sell to someone without a SSN.

I had problems with my AirCard, and called ATT customer service, and you know this is normal for all big companies you get forwarded around from one department to the other to sort things out. That i expected and it did not bug me, what bugged me was that  every time I was passed around, the first question was, what is you SSN. MY SSN? to get tech support? MY SSN to get ATT to trouble shoot a problem come on, and every time I had a hard time because I did not have an SSN.

There has to be a better way. I know what works in Europe may not work in Canada, and what works for Canada does not work for the US, but… There is no way anyone in Europe will give out their SSN equivalent to get tech support. In Canada, there is no way, you will get asked for your SIN (SSN equivalent) to get service, as a matter of fact, in Canada new privacy laws (PIPEDA) stipulate that you dont even have to give your SIN for anything including credit application (except for tax purposed). The law states that there is other ways for verifying someone credit worthiness. As a matter of fact, if a company asks you for SIN, you have the right to deny, and they do not have the right to reject your application on that basis.

I believe its time for the US to move to a system similar to PIPEDA in Canada where simple service can be achieved without handing anyone your most personal information. A SSN is not to be taken lightly, but these days more people are asking for it and I am affraid many just give it up. I think the public will be on board, i conducted a small survey, and 86% of the respondents either indicated that they refuse to give their SSN or are uncomfortable with it.

There is a better way. but who will lead the way?

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Congrats; your in the top 20

I have a thing for odd news, I like to search the Internet for stories that don’t make the head lines, but are intriguing. Like the “Message in bottle tossed off NJ in ‘69 found in NC”.

The one story that I do want to talk about is this one. ” In pictures: 20 of the world’s most dangerous places” . When I saw it, I had to click, and as the page loaded, one thought came to my head, what are the odds that where I was born and raised is in this list? Well lets get the suspense over, it made the list, congrats… I write this post, and I will not talk about the political or religious nature of wars, I will focus more on the bitter sweet experience associated with it, There are so many, here is just a sample.

Last Christmas, while I visited with my parents back home, we where sitting having a nice gathering, its been a while since the extended family had gathered up like that, actually last time was during war. Food, drinks, jokes, memories, laughs, a rocking good time to be honest. A few minutes after midnight, my dad stood up and announced (to my shock), well guys, you better head home. Head home? what are you talking about, we are having a great time!!! Yea I know, but its best you leave. But why, what is your problem man. Well we are going to lose power in 20 minutes and we wont have any power until tomorrow morning, so you better head out now so you can take the elevator up to your apartments. You gotta be kidding me, forget that, we are having a good time, remember in the old days, when the war was really cooking, we did not have power for months, oh dad your losing it…

But dad was not losing it, we lived in a concrete jungle, as many buildings as the eye can see, and you wanted to make it home, you had to beat the scheduled rolling outage or you had many flights to scale. Not the best idea when its pitch dark. In a way we where lucky, we lived very close to the the X-presidents house (be it on the other side of the tracks). And that meant that when things like power and running water where to be restored, our area got them first. It also meant that the X-Pres could have been found there sometime, and that means extra troops around to keep them safe. And yes yes yes it also meant we got a larger share of incoming rocket attacks, more than our share of sniper fire, more than our share of all the good things and bad things that war brings your way.

Special perks: Now here is the thing, if over night your car managed to get hit be a rocket and burn, odds are, the army came and picked up right away, instead of other neighborhoods where it would stay for a while. If your neighbor is hurt because a rocket hit their apartment, you are able to get them quick to the hospital that happened to be not too far and the army will help you out get them there, if they are hurt bad and the rockets are flying, you get the special treat riding to the hospital in a tank. And if you friend lost and eye or died from a sniper bullet, odds are the army would fire in every possible direction until they get them Bastards, who did this, so you can walk safely for the next days or so. Best of all you get bread and basic supplies faster than the rest, the arm delivers :) even Santa came in tank, guess the sleigh was shot down over our airspace.

Fitness and savings: Those stairs made you real fit, You gotta carry even your water up those steps, boy oh boy, if you lived on the 6th floor, and had to carry all that stuff a) you where fit b) you think twice about filling up that shopping cart with junk

Special Education: The best part about war for a kid, is the war itself meant, NO SCHOOL, which meant that you could enjoy the regular scheduled breaks as well the unscheduled breaks (which sometimes added up to more than the scheduled ones). You get to do speed learning.

A Refined Pallet:  Best of all, where the treats, war time was like Halloween on speed. your parents saved the best junk food for war, how else will they keep the kids and themselves sane. You would sit there, eat junk all day. You develop special recipes for SPAM, Corned beef, Caned hot dogs, etc… You truly become a caned food expert.

A game champion. Playing cards or board games all day is a must, you start when the first rocket hits and are in there for a few days until it was safe enough. That is why, i am going to give this free piece of advice. If you are playing a board game especially Risk with someone who spent more than 1 week in a shelter, you better quit, you are going down, they mastered the game with the best of them.

Put away the yellow pages: At the rate you have to repair things damaged by rocket shells, you would go broke calling in the plumber or the handy man. You just learn how to fix it all. Water, electrical, construction, car repair, even the practice of basic medicine become your domain. None done well, just well enough before the next round comes along.

Weapons expert.  Your favorite fast time is playing “guess where it came from” you look at the rocket, at the angle it hit, the direction, which floor in the building etc… and then everyone gathers up and theories (all incorrectly i bet) at the source of where this was launched, and every time, someone will be the black sheep and guess friendly fire. They usually sleep alone next time we gather up in the shelter…

The list of special skills and perks goes on and on.

War time, is bad time, but also war time in many ways is a good way to learn, to appreciate things, spend time with family and get really close and trusty of each other. I would not trade those days up for anything, hard and horrible as they may be. War time gives you a different perspective on life, and if you are lucky to get out like I did, you see the world quite differently.

Peace.

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Why the first blog post is so difficult

This is my third post on the fourth reincarnation of my personal blog. Blogging is a real difficult thing you know, and starting is the worst part. Here are the closed notes if you don’t want to read the whole post. In my opinion the first post is hard because people think:

1) Does anyone really care about what I have to say

2) What I have to say has already been said

3) What I say may impact my job now or maybe in the future

4) What if i say something, wrong, controversial, or worse make me look dumb

5) What if my friends or family find out

————————————————————————————-

I asked my fellow tweeps why the first blog was hard to write, I got a couple that I want to share.

Britneymason @sforzley 1st blog post sets the tone.. 1st time your putting your thoughts out there. the 1st of anything is tough

And that is very true, and will come back to this reply later in the post. BTW, @Britneymason (Dave Peck) met him in person, stand up guy

Another reply

KristinKopp @sforzley Writing the first blog post is hard when we try to start at the beginning when we are already in the middle. Start where you are!

And that is also true, don’t get stuck at the beginning, and will come back to this tweet as well.

Being someone who tried this personal blog thing 3 times and aborted, I thought this time around, I should at least write a post on why its hard, Here goes

1) Does anyone really care about what I have to say

There are millions of blogs out there, understandably most I don’t know about, most have a compete.com rating of “unknown” and most go abandoned at some point. How does one find this needle (my blog) in the haystack (the blogosphere) and when they do, why would they care read it.

If i have 30 minutes to spare on blog reading, then there are tons of power bloggers, perhaps with more important things to say than me. And after posting a few, and not getting replies, then you got yourself a serious recipe for abandonment

And like Dave said, you gotta make a statement, I mean if your first one is not good, if you do one them “hello world” game over. (I hope my first post was ok). Dave let me know.

2) What I have to say has already been said.

Take a topic any topic, and google it, blogserach it, tons have been written about it, so what could I possibly say about it that is interesting. Well that is the trick i guess, if you don’t have anything different to say, then don’t say anything. But i would bet that you can always find a unique perspective on anything, because no one is the same and no one has the same life experiences. Take an iPod for example. What could I possibly say about an iPod, its been blogged to death. Well one thing i can tell you is that the iPod I have does not work well with the 1950 Moroccan music that i like to listen to once in a while (no i am not Moroccan, thank you for asking.)

Like Kirstin said, don’t get stuck in the beginning, start where you are and you will be fine

3) What I say may impact my job now or maybe in the future

What if my boss finds out, oh my, what if i write something they don’t like. What if I am looking for a Job and the hiring manager Googles me and finds my blog. What if they don’t agree or like what I have to say.

What I have to say about that is the following. I would rather hire someone with an opinion (be it different than mine) than hire someone who has none.

4) What if i say something, wrong, controversial, or worse make me look dumb

Saying something controversial as long as its not offensive is ok, I think that is actually a good way at getting comments back. There is no such thing as make me look dumb, nothing wrong about sharing opinion and experiences.

5) What if my friends or family find out

This one I have to admit is interesting for me personally, because for sometime i thought was an issue for many, was for me and for two primary reasons.

a) I don’t think many in my immediate friends and family get blogging. Why are you talking to yourself online? Does anyone answer you? is that not the definition of insanity, repeat a behavior and expect a different result?

b) Its has a bit of an awkward feeling, especially if your post is about them, example my twitter vs facebook post. Your thought on the topic is not exactly at par with those you don’t want to offend the most.

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