Comments on: Burger King http://www.samerforzley.com/2008/12/19/burger-king/ Talking about markeing things, food things, social media things, and things Wed, 11 Jan 2012 01:02:25 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Samer Forzley http://www.samerforzley.com/2008/12/19/burger-king/comment-page-1/#comment-10 Samer Forzley Wed, 24 Dec 2008 05:04:10 +0000 http://samerforzley.wordpress.com/?p=68#comment-10 Larry. With all due respect. On the Flame cologne, if you are a fan, that is great, but I stick to my opinion that its the wrong marketing campaign for BK and other than buzz, adds nothing to the bottom line. On the can you compare the Whopper to the Big Mac. Well they are both burgers and you gotta compare burgers to burgers. Maybe one is better than the other, but you gotta compare them. What bugs me about this whole thing is the following. Frankly I dont think anyone gives a damn about the Big Mac, people go to McDonalds for the FRIES, nothing else. Take away the fries, and McDonalds goes bankrupt. Burger King had a great opportunity to take a market lead with an edible fast food burger, but they gave that up, now people talk about joints like "In n Out" etc... for a good fast food burger. BK got silly, I remember assembling Italian flavored chicken sandwiches (that where the NEW thing at BK), its Burger King, what are you doing selling fried chicken with Ragu on top? Its BURGER KING Larry.

With all due respect.

On the Flame cologne, if you are a fan, that is great, but I stick to my opinion that its the wrong marketing campaign for BK and other than buzz, adds nothing to the bottom line.

On the can you compare the Whopper to the Big Mac. Well they are both burgers and you gotta compare burgers to burgers. Maybe one is better than the other, but you gotta compare them. What bugs me about this whole thing is the following. Frankly I dont think anyone gives a damn about the Big Mac, people go to McDonalds for the FRIES, nothing else. Take away the fries, and McDonalds goes bankrupt. Burger King had a great opportunity to take a market lead with an edible fast food burger, but they gave that up, now people talk about joints like “In n Out” etc… for a good fast food burger. BK got silly, I remember assembling Italian flavored chicken sandwiches (that where the NEW thing at BK), its Burger King, what are you doing selling fried chicken with Ragu on top? Its BURGER KING

]]> By: Larry http://www.samerforzley.com/2008/12/19/burger-king/comment-page-1/#comment-9 Larry Sun, 21 Dec 2008 03:30:10 +0000 http://samerforzley.wordpress.com/?p=68#comment-9 My Dad got pissed when he went to Arbys recently and was told they were out of roast beef. It reminded me of the Whopper Freakout campaign. Personally, I like the Flame cologne idea though. I did a write-up of it at http://cakeblast.com/news/smell-the-flame-broiled-goodness/ I think it is dumb to compare Whoppers and Big Macs though. Whoppers are fully dressed..Big Macs are dressed with..extra bread blah. Anyway, good post. My Dad got pissed when he went to Arbys recently and was told they were out of roast beef. It reminded me of the Whopper Freakout campaign. Personally, I like the Flame cologne idea though. I did a write-up of it at http://cakeblast.com/news/smell-the-flame-broiled-goodness/

I think it is dumb to compare Whoppers and Big Macs though. Whoppers are fully dressed..Big Macs are dressed with..extra bread blah. Anyway, good post.

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